Chimney Sweep Case Study: How We Grew Calls 185% in Seven Months

In plain terms: when someone in Dallas searched for a chimney sweep in February 2024, this client was nowhere. Our own ranking scans at the start of the engagement put them below the top 20 across nearly their entire service area.

• Very low visibility: The business barely appeared in local results for key searches like chimney sweep near me, and it was missing from the map pack, the boxed trio of businesses Google places above everything else in local search.

• Not enough leads: Weak visibility meant minimal traffic to their Google Business Profile and website, so inquiries and bookings stayed thin and their technicians sat underused.

• A weak review profile: With only 12 reviews and a 4.2 average rating, they had a hard time looking credible next to better-reviewed competitors.

• No fresh activity: The profile had no recent posts or photos, which signals to Google, and to customers, that a business might not even be open.

Each problem fed the next. No visibility meant no leads, no leads meant no new customers, and no new customers meant no fresh reviews to rebuild trust. The phone stayed quiet while the team had capacity to spare, and revenue flatlined as competitors with stronger profiles absorbed the demand. Fixing visibility had to come first, because everything downstream depended on it.

We rebuilt their presence around four moves: a properly optimized profile, fresh visual proof, an automated review engine, and consistent weekly activity.

Profile Optimization and Ongoing Management

We started with a full audit of their Google Business Profile, then fixed what it surfaced: incomplete information, missing services, and descriptions that never mentioned the searches customers actually type. We added relevant keywords, rebuilt the service list, and kept the profile actively managed from that point on.

Geo-Tagged Visual Content

We uploaded high-quality, geo-tagged photos of the team at work. Photos like these do two jobs at once: they reassure potential customers that real professionals will show up, and they feed Google the fresh, location-based content it favors when ranking local profiles.

Proactive Review Management

We connected a review system to their CRM so every satisfied customer automatically got a review request by email or text. No chasing, no awkward asks. Over the engagement, 73 new reviews came in and their rating climbed from 4.2 to 4.8.

Consistent Weekly Engagement

We posted weekly updates to the profile: helpful tips, promotions, and seasonal reminders like pre-winter chimney inspections. A profile that is visibly alive earns more trust from customers and more attention from Google.

More visibility, more leads, and a much stronger reputation. Every core number moved, and moved a lot.

• 342% more impressions: Far more people saw the business across Google Search and Maps, the top of the funnel that everything else depends on.

• 185% more calls: Phone calls, the metric that pays the bills for a service business, nearly tripled over the seven months.

• 105% more website clicks: Traffic from the profile to the website roughly doubled, and more of those visits turned into booked jobs.

• 73 new reviews and a 4.2 to 4.8 rating: A steady stream of positive reviews rebuilt their credibility and gave new customers a reason to pick up the phone.

When we ran their first geogrid on February 25, 2024, this client sat at 0% Share of Local Voice for the keyword chimney sweep. SoLV answers one question: at how many of our test points does this business crack the top three? Zero meant not a single neighborhood on the map saw them near the top. By September 25, 2024, seven months later, our scan measured 94%.

The February map is a wall of dark red: position 20 or worse at nearly every point, the kind of ranking no customer ever scrolls to.

The September map flips that picture. Most of the grid is green with rankings of 1 and 2, and even the stubborn outer edges improved, with points moving from 20+ to 14, 18, and in some spots 5. The business now shows up at or near the top across almost all of Dallas, and the 185% jump in calls followed directly from that coverage.